Mosaic.nj.com - North to Shore
Social Media Activation
Produced the social media strategy and content for Mosaic.nj.com, including its campaign activation for the New Jersey Performing Arts Center (NJPAC) curated North to Shore Festival (N2S).
This initiative required a multi-faceted approach, leveraging the unique strengths of platforms such as Instagram, Facebook, Twitter, and YouTube. As a result, social media engagement and traffic surged between 8% and 10,000% in less than 45 days, while traffic to Mosaic.nj.com increased by over 5,000 weekly readers while aiding Mosaic in securing a longer-term partnership with NJPAC marketing the 2025 N2S Festival.
